BCN Brand Sneakers

If you follow us on instagram or Facebook you will see that one of our new emerging favorite brands is BCN Brand sneakers.

 "BCN BRAND. Artisan sneakers fabricated locally in Barcelona, made with authentic natural leather individually hand-dyed. Designed following the latest trends. Think global, be local." BCN Brand

My husband does not wear sneakers…even cool street sneakers.  Up until BCN Brand you wouldn't have caught him out of his leather Tods.  After leaving the showroom with a meeting with the owner of the company, said husband walked away with a pair in brown which he has worn every day since.  The quality is high, the product is wonderful, and we are so excited to have BCN Brand be part of our first Leave it to Barcelona retreat for our “In house” shopping night.  

So the article below from The Business of Fashion was of particular interest to me.    

As it seems fashion may be taking a turn towards sneakers and footwear, BCN Brand couldn't have more perfect timing...and btw, BCN brand sneakers are 125euros compared to the other haute couture brands pricing $500.00 and upwards.  Whatever your taste, style, or budget, if you like sneakers and fashion, this seems to be the time for you!  

Buscemi for BoF | Source: Buscemi

For this month’s Spotlight, Buscemi has designed a custom BoF logo, featuring the company’s signature feather icon gilded in gold. “Of course [it’s] in gold, because gold makes everything better,” he says.

Though the collection is directed mainly at men, Buscemi plans to offer some of his pieces in sizes and colours designed to attract women. “I don’t want high heels in my office, but I think there is a good market out there for women who are interested in wearing men’s sneakers.”

But how do you generate distinction in a flooded market in which every luxury fashion house offers designer sneakers?

“I think the fashion houses have [adapted] to the lifestyle of the consumer, but at the end of the day you’re still dealing with a huge fashion house that is producing these shoes. My business is at a very homemade level. We’re only making a very small amount of these shoes in an atelier in Italy. The big brands are making hundreds of thousands of shoes. I can truthfully say that my product is far superior to some of these fashion houses.”

“Louboutin, Valentino, Saint Laurent and Lanvin,” names Buscemi as his primary competitors. “There’s a big shift in the sneaker community,” he adds, hinting at why he made the move upmarket. “Guys are getting sick of Vans and Converse. They’re wearing Phillip Lim, Alexander Wang. They’re graduating as consumers. And now the look and the feel is going all the way down to the foot.”

Indeed, in recent seasons, the humble sneaker has seen its status rise from streetwear symbol to luxury icon. But is the category becoming so successful that it might one day go out of fashion?

“Only time will tell, but I think that what’s going to happen is that the category will never die. I think it’s a survival of the fittest,” says Buscemi. “My goal is very simple: to have a relevant brand and a brand that I’ll be able to give to my son when he’s 21, 15 years from now. That’s my goal.”

Business of Fashion